Content Marketing Manager
Core
Establish brand awareness, thought leadership, and media/PR presence for Flexport in the APAC region from the ground up.
Role type
Senior B2B Content Marketing Manager (APAC)
Builds
Regional top-of-funnel engine, local media presence, and integrated multi-channel marketing strategies for APAC markets.
Domain
Global Trade Logistics / B2B SaaS
Deliverable
product features
Required skills
B2B content marketing, event management, media and PR strategy, marketing automation, CRM management, campaign analytics, stakeholder management
Preferred skills
APAC market experience, additional APAC languages, video content creation
Technologies
Salesforce, Pardot, HubSpot, Marketo, Excel, Google Sheets
Responsibilities
Develop and execute integrated APAC marketing strategy; plan and execute event presence across conferences and client gatherings; lead webinar and event programming lifecycle; define and own media and PR strategy including press relationships; produce targeted regional content for articles, social, and sales enablement; evaluate and manage external partners like PR agencies and vendors; identify and test market-specific advertising and sponsorship opportunities; utilize marketing automation and CRM to manage lead flows and measure performance; monitor market trends to refine tactics.
Seniority
Senior, hands-on IC