Senior Demand Generation Manager
Core
Own the full demand generation pipeline, managing paid media campaigns, events, and HubSpot architecture to drive qualified pipeline for a B2B SaaS privacy platform.
Role type
Senior Demand Generation Manager (hands-on IC)
Builds
Integrated demand campaigns, event programs, and HubSpot marketing automation systems
Domain
B2B SaaS / Data Privacy & Governance
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
HubSpot architecture & administration, paid media execution (Google Ads, LinkedIn, YouTube), event strategy & execution, Salesforce fluency, B2B SaaS demand gen, multi-touch attribution modeling
Preferred skills
Privacy/governance domain experience, Marketo/Pardot, ABM, AI for operations
Technologies
HubSpot, Google Ads, LinkedIn Campaign Manager, YouTube, Salesforce, Marketo, Pardot
Responsibilities
Translate GTM priorities into integrated campaigns across paid, events, and email; own paid media end-to-end; drive event calendar; architect HubSpot workflows and lifecycle programs; build and defend key metrics (CPL, cost per qualified opportunity, attribution); partner with Sales, RevOps, and agencies
Seniority
Senior, hands-on IC
