Paid Search Marketing Manager
Core
Managing and optimizing paid search campaigns at scale to drive business growth and revenue for Stripe's products across a specific region.
Role type
Senior Paid Search Marketing Manager
Builds
Paid search campaigns and keyword portfolios for Stripe's product suite
Domain
Financial technology / Performance Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Paid search platform expertise (Google Ads, Microsoft Ads), Advanced Excel/Google Sheets, Project management, AI fluency, Data analysis, Ad copywriting, Campaign optimization, Stakeholder collaboration
Preferred skills
Scaled B2B marketing experience, Cross-functional collaboration
Technologies
Google Ads, Microsoft Ads, Excel, Google Sheets, AI tooling
Responsibilities
Own end-to-end campaign setup, measurement, and optimization; Create keyword portfolios capturing search interest at each user journey stage; Craft ad copy to increase CTR and CVR; Analyze campaign effectiveness and adjust investment based on ROI; Identify program weaknesses and create improvement plans; Transition between strategic guidance and hands-on execution.
Seniority
Mid-Senior, hands-on IC