Paid Social Marketing Manager, Americas
Core
Design, implement, and optimize scaled paid digital campaigns to drive demand, generate sales pipeline, and accelerate revenue for Stripe's self-serve and sales motions.
Role type
Senior IC Paid Social Marketing Manager
Builds
Scaled paid digital campaigns and programs for Stripe's growth funnel
Domain
B2B Financial Technology / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Paid social strategy, campaign optimization, B2B marketing, growth marketing concepts, data analysis, experimentation roadmaps, stakeholder collaboration, audience management, performance reporting
Preferred skills
ABM experience, Salesforce/Marketo proficiency, sales demand generation, direct response expertise
Technologies
Marketo, Salesforce
Responsibilities
Drive ideation, strategy, and execution of scaled paid campaigns; manage testing agenda and media plans; measure and optimize key growth metrics; partner with cross-functional teams to build the paid program; report on campaign performance; analyze effectiveness and shift spend; identify program weaknesses and create improvement plans
Seniority
Senior, hands-on IC