CRM Manager (Betano)
Core
Planning and coordinating CRM strategy for Sportsbook and Casino products to drive player engagement, retention, and cross-sell across multiple channels.
Role type
CRM Manager
Builds
Localized, personalized marketing campaigns and automated lifecycle journeys for customer retention and acquisition.
Domain
Gaming / Sportsbook / Casino
Deliverable
product features
Required skills
CRM strategy, multi-channel campaign management, customer segmentation, data analysis, creative development, budget management, competitor analysis, stakeholder management
Preferred skills
Optimove tool experience
Technologies
Adobe Campaign, Salesforce CRM, Optimove
Responsibilities
Develop data-driven CRM strategy for local market; Plan and execute targeted campaigns via email, onsite messaging, and social media; Liaise with HQ to fine-tune automated lifecycle journeys; Manage bonus budget deployment and analyze revenue performance; Lead customer segmentation and identify touchpoints; Report on campaign success and competitor activity.
Seniority
Mid-level, hands-on manager