Marketing Operations Analyst
Core
Partner with marketing leadership to analyze performance across the customer journey (TOFU through Closed/Won), develop KPI packages, and drive data-informed decision-making.
Role type
Marketing Operations Analyst
Builds
Marketing KPI packages, funnel targets, and data visualization dashboards
Domain
B2B SaaS / Marketing Operations
Deliverable
dashboards & analysis
Required skills
Marketing funnel analysis, KPI development, data visualization, process improvement, cross-functional collaboration, ad hoc analysis
Preferred skills
Advanced Excel proficiency, Salesforce/Marketo/Tableau expertise, C-Suite reporting, data synthesis
Technologies
Tableau, Domo, Power BI, Salesforce, Marketo, Excel, CRM, Marketing Automation
Responsibilities
Develop and maintain KPI packages to measure marketing and lead performance; Build annual funnel targets; Drive process improvement for data integrity in marketing automation and CRM; Partner with cross-functional groups to optimize lead conversion and revenue; Complete ad hoc analysis for leadership.
Seniority
Mid-level, hands-on IC