Manager, Data Strategy & Analytics, Retail
Core
Manager of Data Strategy & Analytics for Retail, partnering with clients to develop data-driven narratives, execute measurement tests, and optimize media strategies.
Role type
Manager, Data Strategy & Analytics (Retail)
Builds
Retail-focused measurement roadmaps, custom analytics solutions, and client-ready insights for paid media campaigns.
Domain
Retail marketing, paid digital media, and data-driven CRM
Required skills
Retail media analytics, paid media ecosystem knowledge, advanced statistical techniques, clean room measurement, marketing mix modeling, A/B testing design, data infrastructure management, team leadership
Preferred skills
Amazon Marketing Cloud experience, retail media network expertise (Amazon Advertising, Walmart Connect, Target Roundel), modern adtech platform proficiency
Technologies
Amazon Marketing Cloud, LiveRamp, Google Marketing Platform, Meta, LinkedIn, ETL tools, data storage and querying solutions
Responsibilities
Partner with clients to develop actionable data-driven narratives; Design and execute tests to quantify marketing campaign impact; Develop and execute custom analyses for media optimizations; Own the full data tech stack for client teams; Manage 1 or more Analyst/Senior Analyst; Collaborate to transform analytics findings into client-ready narratives
Seniority
Manager, hands-on IC with team leadership