Product Marketing Manager
Core
Market visionary responsible for building a compelling narrative and positioning for a new web platform to drive adoption and shape industry conversation.
Role type
Product Marketing Manager (0-to-1 product launch)
Builds
Pantheon WebOps Platform (cloud-based CMS for WordPress/Drupal)
Domain
B2B SaaS, WebOps, Developer Tools
Deliverable
product features
Required skills
Category storytelling, 0-to-1 product launch experience, market trend analysis, customer aspiration mapping, vision-led messaging, cross-functional alignment, sales enablement
Preferred skills
Drupal/WordPress ecosystem marketing, developer tools market familiarity, Salesforce/Amplitude proficiency
Responsibilities
Develop forward-looking product narrative and category story, create thought leadership content (manifestos, POV pieces), map customer aspirations to build messaging, craft vision-led positioning for product roadmap, lead narrative strategy for major product launches, equip sales team with stories and materials for selling product trajectory
Seniority
Mid-level, hands-on IC