Programmatic Account Manager
Core
Manage and grow programmatic and pre-empt advertising accounts by offering strategic recommendations and ensuring high client satisfaction.
Role type
Account Manager (Programmatic Advertising)
Builds
Programmatic media campaigns and client deployments for The Weather Channel's digital properties and WSI.
Domain
Digital advertising / Programmatic media / Weather services
Deliverable
client delivery
Required skills
Account management, relationship management, sales strategy, campaign management (CPA/CPC/CPM), data analysis (Excel/MS Office), cross-functional collaboration
Preferred skills
SSP/RTB/DSP/ad exchange expertise, troubleshooting, analytical problem-solving
Technologies
SSPs, RTB, DSPs, ad exchanges, aggregators, ad servers, optimization platforms
Responsibilities
Manage and grow a roster of key programmatic and pre-empt accounts; onboard new customers with the operations team; build relationships with Agencies, Trading Desks, DSPs, and networks; create sales presentations using market trends and case studies; set up campaigns for success; manage client deployments and ensure renewals.
Seniority
Mid-level (2-4 years experience)
