VP, Head of Activation
Core
Architect execution strategy for a multi-channel media powerhouse, bridging brand storytelling with granular technical media execution to drive profitable growth.
Role type
VP, Head of Activation (Strategy & Leadership)
Builds
Unified omni-channel activation strategies across all media partners and channels for client brands.
Domain
Digital Marketing / Media Buying / Agency Management
Required skills
Strategic vision, partnership management, team leadership, operational standardization, data fluency, negotiation
Preferred skills
Experience with agentic media, MMM/MTA methodologies, niche publisher relations
Technologies
Kip (Kepler Intelligence Platform), DSPs, Buying/Bidding Tools, Analytics suites
Responsibilities
Co-develop North Star strategy for agentic media activation, secure first-to-market alphas and better rates with major platforms, scale and mentor the largest sub-department, manage global Activation teams for North America, develop global best practices for campaign setup and reporting.
Seniority
VP, strategic leadership & large team management
