Manager/Senior Manager, Growth Marketing – New verticals (Relocation provided, Bangkok-based)
Core
Launching a new B2C product to make travel spending seamless and transparent, focusing on user acquisition, activation, engagement, and retention.
Role type
Senior Growth Marketing Manager (New Verticals)
Builds
A new B2C fintech/travel product for global travelers
Domain
Travel / Fintech
Deliverable
product features
Required skills
Growth marketing strategy, user acquisition, retention, performance marketing, SQL, data analysis (CAC, LTV, cohorts), stakeholder management, process building
Preferred skills
Direct marketing, performance marketing, affiliate marketing, fintech experience, new product launch experience
Technologies
SQL, BI tools, paid search, app campaigns
Responsibilities
Co-own go-to-market strategy (segments, USP, positioning); Design full-funnel marketing strategy; Execute campaigns across paid search, app campaigns, and affiliates; Collaborate with Product/Design on onboarding and user journeys; Work with Fintech/Legal/Compliance on campaign accuracy and messaging; Build dashboards and reporting processes; Manage and mentor a small team of analysts/marketers