Lead New Social Platforms & Growth Channels (x/f/m)
Core
Own the diversification agenda to scale TikTok into Meta's #2 social channel and run structured pilots for Pinterest, Snap, and emerging platforms using incrementality-steered investment.
Role type
Lead Paid Social Strategist (Emerging Platforms)
Builds
TikTok growth engine, Pinterest/Snap pilot programs, incrementality test frameworks, and channel playbooks for future scaling.
Domain
Social Media Marketing / Performance Marketing / Digital Advertising
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure
Required skills
TikTok Ads Manager fluency, incrementality testing (CLS/geo), short-form video creative strategy, account architecture, stakeholder management, data analysis, platform scouting, budget calibration
Preferred skills
Pinterest Ads Manager, Snap Ads Manager, Reddit Ads, retail media experience, MMM calibration
Technologies
TikTok Creative Exchange, Spark Ads, CAPI, pixel, EMQ, geo-experimentation tools
Responsibilities
Set TikTok as a native-first growth engine with account architecture and bidding strategy; define creative briefing approaches for platform-native content; run structured launch playbooks for Pinterest and Snap including signal infrastructure and incrementality tests; design and run conversion lift experiments to determine channel viability; build data foundations for overlap analysis and true incremental CAC; scout future channels and maintain a prioritized backlog; transition proven channels to BAU operations with documented playbooks.
Seniority
Senior, hands-on IC
