Lead Product Marketing Manager
Core
Lead Product Marketing Manager focused on GTM enablement for private capital products, positioning and launching solutions for venture capital, private equity, and private credit buyers.
Role type
Senior IC Product Marketing Manager (GTM Enablement)
Builds
Sales decks, battlecards, objection-handling guides, one-pagers, demo narratives, and channel-specific materials for AEs and partners.
Domain
Fintech / Private Capital (Venture Capital, Private Equity, Private Credit)
Deliverable
product features
Required skills
Private markets finance personas knowledge, SaaS GTM strategy, sales enablement asset creation, outbound PMM planning, cross-functional collaboration, customer research, competitive intelligence, analytics for launch performance, product roadmap influence.
Preferred skills
SaaS fintech experience, product marketing experience serving VC/investor types.
Technologies
None explicitly stated
Responsibilities
Develop and maintain high-impact sales enablement assets; execute outbound PMM strategy with Sales; partner with Demand Generation on campaign positioning; enable creative execution through high-quality briefs; operate cross-functionally to align GTM motions; develop segment-level messaging from research and feedback; act as analytics owner for launch performance; collaborate on upsell/cross-sell plays; influence product roadmap with field feedback; represent product narrative at industry events.
Seniority
Senior, hands-on IC
