Manager, Activation
Core
Technical leader responsible for the precision execution of performance media campaigns and the tactical architecture of media spend for key client accounts.
Role type
Manager, Performance Marketing (Paid Search & Social)
Builds
High-performing paid media campaigns across Search and Social platforms
Domain
Digital Marketing / Performance Media
Required skills
Paid Search (SEM) strategy, Google Ads & SA360, Meta Ads Manager, LinkedIn Campaign Manager, YouTube/Google Video Ads, conversion tracking (Pixels, CAPI), data analysis (Excel/Sheets), campaign pacing & bidding, A/B testing
Preferred skills
Mentorship, stakeholder communication, troubleshooting platform issues
Technologies
Google Ads, SA360, Meta Ads Manager, LinkedIn Campaign Manager, YouTube, Google Video Ads, Excel, Google Sheets
Responsibilities
Lead strategy and technical execution for Paid Search and Performance Social; manage daily pacing, bidding, and A/B testing; oversee end-to-end campaign lifecycle with ad ops and creative teams; translate performance data into strategic insights; mentor a team of 1–3 Analysts; standardize account structures and reporting workflows.
Seniority
Manager, hands-on IC with team leadership