Senior Marketing Manager, Paid Social Media
Core
Senior Growth Marketing Manager responsible for running, testing, and tuning paid social and programmatic campaigns to drive user acquisition and incremental growth for a financial flexibility product.
Role type
Senior IC growth marketing manager (paid social)
Builds
User acquisition campaigns and growth experiments across Meta, TikTok, Reddit, Snap, and programmatic channels
Domain
Fintech / Earned Wage Access
Deliverable
production ML models | product features
Required skills
Paid social campaign management, programmatic advertising, mobile attribution, incrementality testing, MMM, marginal CAC analysis, creative testing, AI workflow iteration, cross-functional collaboration
Preferred skills
Experience building agentic workflows, creating sub-agents, structured creative learning agendas
Technologies
Meta, TikTok, Reddit, Snap, MMPs
Responsibilities
Optimize marketing through data to refine campaigns and test new channels; Lead experimentation and measurement to drive new user acquisition; Plan and manage new product testing and growth experiments; Drive creative testing and insights to scale winning formats; Accelerate agentic workflows to surface performance insights faster
Seniority
Senior, hands-on IC
