Product Marketing Manager
Core
Own positioning, messaging, and go-to-market strategy for a global identity and fraud orchestration platform serving regulated businesses.
Role type
Senior Product Marketing Manager (B2B SaaS)
Builds
A unified commercial narrative, launch assets, sales enablement materials, and a high-converting website for an identity/fraud aggregation layer.
Domain
Fintech, Regtech, Identity Verification, Fraud, Compliance (KYC/KYB/AML)
Deliverable
Product features (positioning, messaging, website, sales enablement)
Required skills
B2B SaaS product marketing, category narrative development, go-to-market strategy, technical product translation, sales enablement creation, website information architecture, competitive intelligence, AI workflow redesign
Preferred skills
Experience in complex regulated categories, cross-functional leadership, commercial judgement, builder mindset
Technologies
Claude, modern AI platforms
Responsibilities
Define company and product positioning; lead go-to-market strategy for new products; equip sales teams with enablement materials; own website content and conversion journeys; conduct market and buyer research; redesign marketing workflows using AI tools
Seniority
Senior, hands-on IC
