Product Marketing Sr. Manager (UCAN) Programmatic Ads
Core
Drive end-to-end product go-to-market strategy for Netflix's programmatic advertising solutions in the US and Canada, defining positioning and enabling sales for agencies, trading desks, and advertisers.
Role type
Senior Product Marketing Manager (Programmatic Ads)
Builds
Netflix's premium, brand-safe programmatic inventory and ad-supported CTV streaming offerings
Domain
Programmatic advertising, B2B advertising, Ad-supported CTV streaming, Retail/Commerce media
Deliverable
product features
Required skills
Programmatic advertising ecosystem knowledge, B2B advertising strategy, Product go-to-market strategy, Cross-functional partnership, Strategic storytelling, Project management
Preferred skills
Experience with agency holding companies, US/Canada market knowledge
Technologies
DSPs, SSPs, Trading desks, In-DSP measurement tools
Responsibilities
Define programmatic positioning and value proposition, Develop GTM materials (pitch decks, battlecards), Lead internal/external enablement programs, Represent Netflix at industry events (CES, Cannes), Track adoption and campaign performance metrics
Seniority
Senior, hands-on IC
