Manager, Brand Management
Core
Shape global perception and connection of the Netflix brand, ensuring it resonates with diverse audiences worldwide and aligns with strategic objectives.
Role type
Manager, Brand Management
Builds
Global brand equity, brand moments, and cross-functional brand integration initiatives
Domain
Entertainment / Media / Brand Marketing
Deliverable
product features
Required skills
Brand strategy, project management, cross-functional relationship building, market analysis, campaign execution, stakeholder management, creative collaboration, risk management, strategic thinking, operational coordination
Preferred skills
Experience in agency account management, entertainment marketing, matrixed organizations, high-level strategy and executional detail
Technologies
N/A
Responsibilities
Assess brand opportunities and frame them for prioritization; Serve as primary contact for specific global markets on local brand plans; Own small to mid-level projects across workstreams; Enable end-to-end campaign and creative development; Drive cross-functional integration with teams like social, comms, and title marketing; Manage operations on key projects including forums and tools; Maintain project health and coordination; Provide thought leadership on global brand-building efforts
Seniority
Manager, hands-on IC with strategic autonomy