Senior Measurement Partner, EMEA (FTC)
Core
Produce research and insights on Netflix Ads audience performance, reach, frequency, and campaign effectiveness for internal and external stakeholders.
Role type
Senior Ads Measurement Specialist (EMEA)
Builds
Insight-led outputs including charts, dashboards, narrative summaries, and regional vertical insight programmes for advertisers.
Domain
Streaming entertainment advertising and media research
Deliverable
dashboards & analysis
Required skills
Media research methodology, data literacy, effectiveness measurement (Reach & Frequency, Brand Lift, Matched-Market testing, A/B testing, Marketing Mix Models), survey scripting, project management, vendor relationship management, data synthesis from proprietary and syndicated sources
Preferred skills
Knowledge of advertising landscape across media channels with a TV focus, experience in streaming or digital media companies
Technologies
Proprietary Netflix tools, GWI, survey scripting tools
Responsibilities
Scale measurement and thought leadership for stakeholders, design and manage regional insight programmes, respond to day-to-day measurement requests, contribute to process improvements and vendor onboarding
Seniority
Senior, hands-on IC
