Digital Marketing Manager
Core
Lead and grow B2B digital marketing strategy, own digital presence, and deliver integrated campaigns to engage audiences and drive business growth.
Role type
Senior IC digital marketing manager (B2B)
Builds
Integrated digital campaigns, website strategy, and customer experience for B2B sales
Domain
B2B technology sales and digital marketing
Required skills
B2B digital marketing strategy, marketing automation, CRM platforms, account-based marketing, paid search, paid social, SEO, email marketing, Google Analytics, website development, conversion optimization, budget management, agency management, data analysis for ROI
Preferred skills
People management, AI tool assessment, tertiary qualification in marketing or business
Technologies
Google Analytics, marketing automation platforms, CRM systems, AI-enabled tools
Responsibilities
Set and deliver short, medium, and long-term digital marketing strategy; lead website strategy, user experience, and development roadmap; improve performance across email, marketing automation, search engine marketing, social media, and paid digital advertising; manage digital marketing platforms and identify new technology applications; work with Sales to align campaigns and develop account-based marketing programs; manage digital agency partners; partner with Data & Insights to report on marketing ROI and pipeline contribution; manage the digital marketing budget.
Seniority
Senior, hands-on IC with team leadership
