Growth Lead, Northeast Asia
Core
Product-driven marketing leader accelerating growth and adoption of OKX crypto products across North East Asia.
Role type
Senior product growth marketing lead
Builds
User acquisition, activation, trading activity, retention, and revenue for CeFi products
Domain
Cryptocurrency / Financial Services
Deliverable
product features
Required skills
Product sense, data-driven decision making, GTM strategy development, user segmentation, performance marketing, CRM, lifecycle marketing, affiliate management, regulatory judgment
Preferred skills
Deep understanding of crypto trading behavior, experience with CeFi products, cross-functional collaboration
Technologies
Performance marketing tools, CRM platforms, lifecycle marketing tools, affiliate systems
Responsibilities
Own product growth marketing strategy for NEA; Develop deep understanding of CeFi products and crypto trading; Build and execute product-led GTM strategies; Work with Product, BD, VIP, and regional teams; Use data to optimize user funnel and campaigns; Develop user segmentation strategies