Brand Marketing Manager
Core
Own campaign strategy and architecture for priority brand and partner moments, translating business goals and consumer insight into briefs that shape brand investment and execution.
Role type
Senior Brand Marketing Manager
Builds
Brand campaigns, co-marketing projects with key merchants, and promotional campaigns
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Campaign strategy, consumer insight analysis, creative direction, cross-functional alignment, brand measurement, GTM strategy
Preferred skills
Global market expansion, fintech experience, trust-sensitive category experience
Technologies
Brand health trackers, campaign analytics tools
Responsibilities
Drive early strategic thinking and lead brief development for partner campaigns; Set campaign GTM strategy and investment priorities; Build a learning culture by defining reusable frameworks; Own brand measurement and reporting; Align partners across marketing, product, creative, and social teams
Seniority
Senior, hands-on IC