Brand Marketing Manager
Core
Own campaign strategy and architecture for priority brand and partner moments, translating business goals and consumer insight into briefs that shape how Affirm invests in these moments.
Role type
Senior Brand Marketing Manager
Builds
Brand campaigns, co-marketing projects with key merchants, and promotional campaigns
Domain
Fintech / Financial Services
Deliverable
product features
Required skills
Campaign strategy, brief development, cross-functional alignment, brand measurement, data-driven decision making, creative direction, GTM strategy, learning culture building
Preferred skills
Global market experience, fintech/financial services background
Technologies
Brand health trackers, campaign analytics tools
Responsibilities
Own campaign strategy and architecture for priority brand and partner moments; Drive early strategic thinking and lead brief development for partner campaigns; Set campaign GTM strategy and investment priorities; Build a learning culture by defining reusable frameworks; Own brand measurement and reporting; Maintain integrity of brand health tracker
Seniority
Senior, hands-on IC