Digital Analytics Engineer (m/w/d)
Core
Technical ownership of the digital analytics and tracking landscape, ensuring reliable, scalable, and privacy-compliant tracking solutions.
Role type
Digital Analytics Engineer
Builds
Analytics platform infrastructure, tracking concepts, and data layers for marketing and e-commerce.
Domain
Digital Marketing Technology / Web Analytics
Deliverable
production ML models | product features
Required skills
Google Tag Manager (Client & Server-Side), JavaScript, HTML, CSS, Web Analytics solutions (e.g., Piwik PRO, Google Analytics), Consent Management Platforms (e.g., OneTrust), Performance Marketing platforms (Google Ads, DV360, Meta, LinkedIn, TikTok, Pinterest, Snapchat), Data Layer architecture, Event tracking, Deployment processes
Preferred skills
Server-Side GTM implementation, Modern tracking architectures, Technical stakeholder coordination
Technologies
Google Tag Manager, OneTrust, Google Ads, DV360, Meta, LinkedIn, TikTok, Pinterest, Snapchat, Piwik PRO
Responsibilities
Implement and maintain tracking solutions, Ensure high data quality and troubleshoot tracking issues, Integrate and configure marketing and analytics platforms, Collaborate with Marketing, E-Commerce, Product Management, and Development teams, Document tracking concepts and technical standards, Identify and implement optimization opportunities
Seniority
Mid-Senior, hands-on IC