Senior User Acquisition Manager (Web)
Core
Plan, execute, and scale web user acquisition campaigns across Meta, Google, TikTok, and Snapchat to drive growth for a global health & fitness app.
Role type
Senior User Acquisition Manager (Web)
Builds
Scalable UA engine and performance marketing systems
Domain
Healthtech / Digital Health
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, campaign management (Meta/Google/TikTok/Snapchat), budget allocation, ROAS/CPA/LTV optimization, web attribution, BI tools (Looker/Tableau/PowerBI), SQL, advanced Excel/Sheets, AI tools for automation, market research, competitor analysis
Preferred skills
Experience in healthtech or regulated verticals
Technologies
Meta Ads, Google Ads, TikTok Ads, Snapchat Ads, Looker, Tableau, PowerBI, SQL, Excel, Google Sheets
Responsibilities
Monitor and optimize account structure, bidding models, and audience segmentation; Lead creative testing frameworks; Drive incremental growth through performance-focused strategy and rapid experimentation; Own dynamic budget allocation; Generate insights from performance data and produce strategic recommendations; Collaborate with analytics, creative, and growth teams
Seniority
Senior, hands-on IC
