Media Manager
Core
Partner with agency and marketer partners to develop, implement, and analyze custom media solutions leveraging WeatherFX's proprietary weather data platform across TWC properties and external channels.
Role type
Media Manager (Consultancy & Analytics)
Builds
Custom WeatherFX applications, weather-triggered marketing campaigns, and performance tracking implementations
Domain
Digital Media, Programmatic Advertising, Weather Data Analytics
Deliverable
product features
Required skills
Digital media industry experience, analytical skills, campaign and marketing mix optimization, multivariate testing, cross-functional collaboration, business requirements writing, testing and measurement methodology
Preferred skills
RTB platform experience (AppNexus, AdX, Right Media), programmatic experience
Technologies
WeatherFX Platform, AppNexus, AdX, Right Media
Responsibilities
Compile recommendations for leveraging the WeatherFX Platform based on marketing goals, write business requirements for custom applications, determine testing and measurement methodologies, oversee implementation of tracking, analyze performance and compile learnings for internal and external teams
Seniority
Mid-level (2-5 years experience)