Growth Marketing Lead, Marketplace
Core
Own acquisition for both parents and providers on a two-sided marketplace for early childhood education.
Role type
Growth Marketing Lead (Marketplace)
Builds
Parent acquisition funnel, provider recruiting systems, and marketplace growth infrastructure.
Domain
EdTech / Early Childhood Education / Two-sided Marketplace
Required skills
Performance marketing, conversion optimization, AI-powered personalization, grassroots recruiting, funnel analytics, unit economics modeling, event management, social media strategy, systems building
Preferred skills
Two-sided marketplace experience, early childhood education domain knowledge, educator recruiting experience
Technologies
AI tools, paid ads platforms, analytics tools
Responsibilities
Run paid ads and optimize landing pages for parent acquisition; Plan and execute weekend community events for provider recruitment; Build repeatable systems for provider onboarding; Model CAC, LTV, and payback; Collaborate with product and engineering on funnel improvements.
