SVP Marketing
Core
Oversee and scale Credible's customer acquisition engine across Organic, Direct Mail, Display, and Lifecycle marketing to drive sustainable growth and brand presence for a consumer finance marketplace.
Role type
SVP of Marketing (Strategy & Leadership)
Builds
Credible's multi-channel marketing strategy and customer acquisition engine
Domain
Consumer Finance / Digital Marketing
Deliverable
product features
Required skills
Multi-channel marketing strategy, Lifecycle marketing, Paid media management, SEO and content strategy, Budgeting and P&L accountability, Team building and scaling, Data-driven decision making, Market sizing and ROI modeling
Preferred skills
Media industry experience, Financial services experience
Technologies
Ad tech, Analytics platforms, Marketing automation tools
Responsibilities
Lead and optimize a multi-brand marketing strategy spanning owned properties and publisher partner networks; Own and lead Credible's multi-channel marketing strategy including Paid Search, Paid Social, Programmatic, Direct Mail, Display, SEO, Content, and Lifecycle marketing; Lead a data-driven Lifecycle Marketing program leveraging segmentation and automation to maximize LTV; Collaborate with Business Development to maximize economics and unlock new distribution channels; Own budgeting and P&L accountability for revenue, profit, CAC, LTV, and ROI; Build and scale high-performing Paid, Organic, and Lifecycle teams; Conduct market sizing and ROI modeling to prioritize opportunities; Launch and scale large TAM channels such as Direct Mail and Programmatic Display; Establish clear measurement frameworks for leading indicators and long-term outcomes; Foster a culture of experimentation using data and testing.
Seniority
Senior, hands-on IC with strategic leadership