Campaign Marketing Specialist
Core
Execute, deliver, and optimize demand generation campaigns across paid search and social channels to drive new lead opportunities and revenue growth for B2B SaaS/technology clients.
Role type
Senior IC campaign marketing specialist (demand generation)
Builds
Demand generation campaigns and lead pipelines for B2B SaaS/technology clients
Domain
B2B SaaS / Technology / Financial Services
Required skills
Performance marketing, demand generation, Google Ads, LinkedIn Ads, A/B testing, generative AI tools, Google Analytics, Salesforce, CRM platforms, keyword research, audience targeting, conversion rate optimization, project management
Preferred skills
Experience in B2B SaaS, technology, or financial services
Technologies
Google Ads, LinkedIn Ads, Google Analytics, Salesforce
Responsibilities
Develop and implement demand generation campaigns via paid search and social; conduct keyword research and audience targeting; track and report on key metrics (CAC, CTR, conversion funnels, pipeline ROI); partner with Content, Design, Product Marketing, and Sales Operations for campaign optimization.
Seniority
Mid-level, hands-on IC
