Fashion Marketing Associate Account Director
Core
Strategic lead for 4–6 fashion/apparel accounts, driving revenue growth through cross-channel marketing, creative performance, and client retention.
Role type
Senior IC fashion marketing account director
Builds
Client growth strategies, retention programs, and unified account plans for fashion brands
Domain
Fashion/Apparel retail + Digital marketing
Deliverable
client delivery
Required skills
Fashion/apparel marketing strategy, cross-channel media planning, influencer/UGC program management, DTC economics (CAC/LTV), client relationship management, data-driven performance analysis, seasonal campaign planning
Preferred skills
Meta-heavy media mix expertise, creative fatigue analysis, cohort behavior interpretation, team coaching
Technologies
Power Digital Nova ecosystem, Iris intelligence layer, Power Circuit roadmap
Responsibilities
Lead weekly client calls and own the performance narrative; coordinate paid social, influencer, creative, SEO, and lifecycle teams; track creative performance and audience fatigue; support retention strategy and service expansion; translate data into client insights; maintain strong client relationships to ensure ≥90% retention
Seniority
Senior, hands-on IC