Senior Manager of Brand Marketing
Core
Lead integrated brand marketing campaigns, product launches, and channel management to build awareness and drive growth for a premium fashion brand.
Role type
Senior Manager of Brand Marketing
Builds
Integrated marketing campaigns, brand content, influencer programs, PR coverage, and experiential events
Domain
Fashion / Premium Consumer Goods
Deliverable
product features
Required skills
Integrated campaign planning, cross-functional leadership, organic social management, influencer marketing, public relations, event planning, people management, budget management, performance analysis
Preferred skills
Experience in fashion/accessories/beauty, creative storytelling, agency management
Technologies
ShopMy, social media platforms, PR distribution channels
Responsibilities
Own planning and execution of 360-degree brand campaigns and product launches; Manage organic social programming and influencer/affiliate programs; Lead public relations and brand partnerships; Plan and execute brand events and pop-ups; Manage direct reports and agency partners; Analyze channel KPIs and optimize marketing investments
Seniority
Senior, hands-on IC with people leadership