B2C Marketing Manager (m/f/d)
Core
Own local B2C marketing execution in Italy for AutoScout24, covering brand activation, social media, private seller communication, product marketing, and demand generation support.
Role type
Senior B2C Marketing Manager
Builds
Local marketing campaigns, social content, and communication assets for car buyers, owners, and private sellers in Italy.
Domain
Automotive / B2C Marketing
Deliverable
product features | dashboards & analysis
Required skills
B2C brand strategy, social media planning, consumer insights synthesis, product marketing translation, campaign performance analysis, creative asset briefing, agency management
Preferred skills
Experience with Canva or Adobe Creative Suite, ability to create lightweight content assets
Technologies
Canva, Adobe Creative Suite
Responsibilities
Implement local B2C brand initiatives, define and execute social media plans, manage private seller communication, translate product features into consumer messages, synthesize consumer research for marketing decisions, support demand generation campaigns with local insights
Seniority
Senior, hands-on IC