Principal Associate, Content Manager
Core
Lead the strategy, creation, and optimization of multi-media content for Capital One Auto's B2B dealer audience, acting as the primary architect of the content strategy.
Role type
Principal Associate, Content Manager
Builds
An integrated, omnichannel content strategy and roadmap for dealerships.
Domain
Automotive B2B marketing and content strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work -> product features (content assets)
Required skills
Multi-media content strategy, copywriting, editorial calendar management, visual identity leadership, agency management, SEO/GEO principles, data-informed optimization
Preferred skills
Automotive industry knowledge, Fortune 500 marketing experience, automotive B2B marketing, CMS proficiency, modern visual creation/editing tools
Responsibilities
Lead strategy, creation, and execution of multi-media content; Write, edit, and produce content across blogs, guides, videos, and reports; Partner with SEO/GEO experts; Build and maintain editorial calendar; Drive brand visual identity through graphics and video.
Seniority
Senior, hands-on IC