Head of PPC
Core
Define and lead global PPC strategy for online betting platforms, managing a team of specialists and optimizing media investments to improve efficiency and scale.
Role type
Head of Performance Marketing (PPC)
Builds
Scalable acquisition strategies for online betting platforms
Domain
iGaming / Online Betting
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
PPC strategic planning, team leadership, campaign management (Search, Video, Apps), data analysis, stakeholder collaboration, technical infrastructure oversight, paid media management, keyword research and optimization, Excel proficiency
Preferred skills
Google Ads certification, experience with Search Ads 360 and YouTube Ads
Technologies
Google Ads, Search Ads 360, YouTube Ads, Excel
Responsibilities
Define and lead global PPC strategy, manage a team of PPC specialists, oversee campaign optimization across Search, Video, and Apps, analyze data to identify growth opportunities, collaborate with internal and external stakeholders, ensure technical infrastructure for tracking and reporting, present new ideas to increase efficiency
Seniority
Senior, hands-on IC with leadership responsibilities
