Principal Lead Product Marketing Manager
Core
Scale mobile games and portfolios through full-funnel growth strategies, driving audience growth and performance via paid UA, organic channels, and product-led loops.
Role type
Senior Growth Marketing Manager (Mobile Games)
Builds
Mobile game titles across all lifecycle stages (prototype to global scale)
Domain
Mobile Gaming / User Acquisition
Deliverable
product features
Required skills
Full-funnel growth strategy, paid UA management, ASO strategy, creative testing, attribution strategy (MMP, SKAdNetwork, iOS ATT), cohort analysis, LTV modeling, cross-functional partnership
Preferred skills
Experience with IAP or subscription titles, mentoring junior team members, prototype testing
Technologies
MMPs, SKAdNetwork, iOS ATT, A/B testing tools, creative production pipelines
Responsibilities
Set quarterly growth plans aligned with game roadmap; implement end-to-end strategy across acquisition channels; drive creative testing and iteration; manage ASO and store optimization; design privacy-first attribution strategy; build cohort analyses and LTV models; partner with product owners on LiveOps and retention events; support R&D pipeline with targeting strategy; build team playbooks and mentor junior members.
Seniority
Senior, hands-on IC
