Sr. Specialist, Media
Core
Planning, execution, measurement, and optimization of integrated media campaigns across Enterprise Media, Search, and Affiliate programs to drive customer acquisition and retention.
Role type
Senior Specialist, Media (Performance Marketing)
Builds
Integrated media campaigns for stores and eComm
Domain
Retail / Digital Marketing
Deliverable
production ML models | product features | dashboards & analysis | client delivery | infrastructure | physical/clinical work
Required skills
Media planning, performance marketing, search & shopping, affiliate marketing, agency management, campaign setup, creative and tagging requirements, budget pacing, invoice tracking, performance analysis, reporting, trend analysis
Preferred skills
Agency or media buying experience, web analytics, performance measurement, marketing effectiveness tools
Technologies
Google Ads, SA360, Google Analytics, Microsoft Ads, Meta, Affiliate platforms, DV360, The Trade Desk, MMM partners, Neustar, LiveRamp
Responsibilities
Analyze media and search performance to identify trends and recommendations; Plan and execute campaigns supporting business priorities; Coordinate with agencies on campaign setup and optimization; Provide recurring reporting and performance updates; Stay current on media trends and new platforms; Collaborate with cross-functional teams on forecasting and testing
Seniority
Senior, hands-on IC