Senior Demand Generation Manager
Core
Manage strategic multi-channel B2B demand generation campaigns to drive pipeline and revenue for enterprise buyers.
Role type
Senior Demand Generation Manager
Builds
Multi-channel marketing campaigns, webinar programs, influencer/partner initiatives, email nurture sequences, and signal-based outbound workflows.
Domain
B2B SaaS / Marketing Technology
Required skills
B2B demand generation strategy, multi-channel campaign execution, webinar program management, influencer and partner program management, email marketing automation, signal-based outbound targeting, campaign brief writing, performance analytics and reporting, cross-functional stakeholder coordination
Preferred skills
Early AI adoption (Claude, ChatGPT), technical proficiency with analytics and experimentation tools, experience with lean resourcing environments
Technologies
HubSpot, Salesforce, AI tools (Claude, ChatGPT)
Responsibilities
Own multi-channel campaign execution from brief to results; manage end-to-end webinar motion including promotion and post-event follow-up; run influencer and partner programs; build and manage email marketing programs; execute signal-based outbound programs using product usage and intent data; write detailed campaign briefs defining goals, ICP, and KPIs; analyze performance and build dashboards to guide investment decisions; coordinate execution with Design, Operations, and external agencies
Seniority
Senior, hands-on IC