Director, Lifecycle Marketing
Core
Rethinking and leading lifecycle marketing strategy for US crypto traders, focusing on acquisition, activation, retention, and reactivation through AI-native systems.
Role type
Director, Lifecycle Marketing (US Market)
Builds
US-market engagement programs and AI-driven agentic workflows for crypto trading users
Domain
Cryptocurrency / Fintech
Deliverable
production ML models
Required skills
Lifecycle strategy, AI agent training and orchestration, user behavior analysis, cross-functional leadership, strategic problem-solving, hands-on craft judgment
Preferred skills
Crypto/fintech domain expertise, Marketing Automation tool rollouts, global market perspective
Technologies
Agentic AI workflows, Marketing Automation platforms
Responsibilities
Define US lifecycle strategy from acquisition to reactivation; build and train autonomous AI agent systems for marketing execution; translate user data into engagement programs; lead cross-functional partnerships with Product, Data, and Design; influence go-to-market planning and roadmaps
Seniority
Director, strategic leadership with hands-on execution