Head of Integrated Partnerships Marketing
Core
Own strategy and execution of campaigns to grow ID.me's brand presence and deepen trust/usage with consumers, enterprise partners, and government stakeholders.
Role type
Head of Integrated Partnerships Marketing (Leadership)
Builds
Integrated marketing campaigns, cultural activations, and brand partnership portfolios for a digital identity wallet.
Domain
Digital Identity / Fintech / Government & Healthcare
Deliverable
product features
Required skills
Integrated marketing strategy, brand partnership management, agency leadership, cross-functional collaboration, creative direction, performance measurement, B2B2C marketing, regulated environment marketing.
Preferred skills
Experience in trust-sensitive/regulated sectors (government, healthcare, fintech, cybersecurity), cultural moment activation.
Responsibilities
Lead integrated marketing campaigns from brief to analysis; drive IRL and cultural activations for brand growth; drive product integration in sports/entertainment/fashion; partner with CMO on thought leadership; manage brand partnership portfolio end-to-end; source and manage agencies; drive integrated marketing measurement frameworks.
Seniority
Senior, hands-on IC with leadership responsibilities
