Meta Creative Strategist — Performance Creative
Core
Develop and optimize Meta advertising creatives (video, UGC, hooks, scripts) to drive performance for e-commerce clients.
Role type
Performance Creative Strategist (Meta Ads)
Builds
High-converting video ads, UGC concepts, and creative testing frameworks for Meta campaigns
Domain
E-commerce / Paid Social Advertising
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
Meta advertising strategy, direct-response marketing, UGC concept development, creative testing, video editing, performance data analysis, hook/script writing, design tool proficiency
Preferred skills
Shopify ecosystem knowledge, AI-driven campaign experience, founder-led content creation
Technologies
CapCut, Photoshop, video editing platforms
Responsibilities
Develop Meta ad concepts, hooks, scripts, and angles; Create and iterate performance-focused advertising creatives; Build weekly creative testing plans based on campaign data; Analyze winning/underperforming creatives to identify patterns; Develop UGC briefs and shot lists; Recommend creative iterations based on performance signals; Collaborate with media buyers to improve campaign performance
Seniority
Mid-level, hands-on IC
