Growth Marketing Manager, Paid Acquisition
Core
Own and scale paid social channels (Meta, YouTube, TikTok) and build AI-powered growth workflows to drive user acquisition for Otter.ai.
Role type
Senior Growth Marketing Manager (Paid Acquisition)
Builds
Scalable paid social campaigns, AI-native marketing workflows, and influencer/affiliate partnerships
Domain
SaaS / AI / Product-Led Growth
Deliverable
production ML models | product features
Required skills
Paid social strategy, creative-led growth, AI tool integration, funnel optimization, attribution modeling, data analysis, cross-functional partnership
Preferred skills
Experience in PLG or subscription businesses, influencer channel management
Technologies
Meta, YouTube, TikTok, Amplitude, HubSpot, Appsflyer, Google Analytics, GTM, MMPs, pixels
Responsibilities
Lead strategy and execution across paid social channels, test and iterate on UGC/video/static ads, leverage AI to automate workflows, run high-velocity experiments, build influencer/creator partnerships, optimize landing pages and conversion flows
Seniority
Senior, hands-on IC