大促活动运营-TikTok Shop
Core
Plan and execute platform-level promotional activities for TikTok Shop, designing incentive mechanics to drive incremental GMV and optimize marketing efficiency.
Role type
Senior marketing operations specialist (e-commerce)
Builds
Platform-wide promotional campaigns and incentive programs
Domain
E-commerce, digital marketing, live streaming
Deliverable
product features
Required skills
Event planning and execution, cross-functional project management, data analysis for GMV optimization, merchant segmentation, trend analysis in social media and e-commerce
Preferred skills
Master's degree, experience leading full-cycle marketing campaigns, expertise in live streaming business concepts
Technologies
TikTok Shop platform, data analytics tools