投放策略负责人 - 国际化短剧
Core
Define and execute information feed channel acquisition strategies for international short drama and novel products across multiple formats (APP, Mini-program, H5) and monetization models (IAP, IAA).
Role type
Senior Growth Marketing Manager (International Short Drama)
Builds
User acquisition campaigns and marketing platforms for short drama and novel products
Domain
Entertainment / Digital Media / International Markets
Required skills
Information feed ad strategy, IAP/IAA monetization, channel operations, data analysis, product optimization, cross-functional collaboration
Preferred skills
International market experience, game/network service industry background, automation mindset, strategic thinking
Technologies
Information feed platforms, marketing automation tools, data analytics platforms
Responsibilities
Develop product-specific acquisition strategies for different channels and formats, optimize marketing platforms and user products based on data insights, analyze market dynamics to reduce CAC and increase user growth, collaborate with product and content teams to meet revenue and profit targets
