Web Traffic Strategy Product Manager, Brand Ads - Global Monetization Product and Technology
Core
Shape how leading brands connect with global audiences by owning delivery strategy and tool development for Brand Search Web Traffic ads products, optimizing traffic monetization efficiency and advertiser ROI.
Role type
Product Manager (Search Ads & Traffic Strategy)
Builds
Brand Search Web Traffic ads products, keyword strategy tools, creative optimization, bidding, and budget management systems
Domain
Online advertising, Search Ads, Brand Monetization
Deliverable
product features
Required skills
Product planning, data analysis, business strategy, cross-functional collaboration, project management
Preferred skills
Generative AI knowledge, experience with major ad platforms (Google, Meta, TikTok), Search Ads mechanisms (keyword matching, auctions, intent understanding), machine-learning-driven ads products
Technologies
Search Ads platforms, bidding engines, traffic distribution mechanisms
