Business Partnerships Manager - Financial Services (Global Business Solutions) - GBS
Core
Manage and grow a defined portfolio of Financial Services advertisers in Colombia, Argentina, Peru, and Chile, executing full-funnel growth plans to deliver measurable business outcomes.
Role type
Individual contributor Business Partnerships Manager (Financial Services)
Builds
Client partnerships and revenue growth for banks, fintechs, payments, lending, wallets, and insurance companies
Domain
Financial Services / Digital Advertising / Performance Marketing
Required skills
Digital advertising, performance marketing, media partnerships, account management, financial services domain knowledge, app marketing, web/lead-generation funnels, media platforms, ad networks, agencies, measurement partners, partner-inventory solutions
Preferred skills
None stated
Technologies
TikTok, Pangle, ad networks, measurement solutions, partner inventory
Responsibilities
Manage and grow a defined portfolio of Colombia, Argentina, Peru, Chile FinServ advertisers, with a focus on revenue delivery, forecast accuracy, and strong day-to-day client relationships; Execute account plans that connect client business priorities to measurable media outcomes, including user acquisition, funded accounts, loan applications, card acquisition, deposits, app activation, qualified leads, and brand consideration; Identify share-of-wallet opportunities in assigned accounts and support entry strategies for accounts where platform adoption is still early; Help close quarterly forecast gaps through account-level actions, including upsell opportunities, incentive plans, creative actions, measurement fixes, and partner-product adoption; Serve as a credible day-to-day performance partner for client marketing and growth teams, media agencies, and internal performance specialists; Diagnose campaign performance across funnel stage, objective, optimization event, audience setup, creative volume, bidding, budget allocation, landing-page or app flow, and measurement setup; Support partnership motions that connect TikTok, Pangle, partner inventory, measurement, creative, incentives, and product adoption into one client growth story; Build a strong view of FinServ trends in Colombia, Argentina, Peru, Chile, including digital banking, credit, payments, wallets, super-apps, lending cycles, regulatory sensitivity, app adoption, and competitive media behavior
Seniority
Individual contributor, developing into senior sales person
