Product Marketing Manager, Travel & Entertainment - London
Core
Lead go-to-market strategy and execution for TikTok's advertising solutions with a vertical-first lens, driving product adoption and revenue growth for the Travel & Entertainment sector.
Role type
Product Marketing Manager (PMM)
Builds
Go-to-market activations, sales enablement programs, and vertical-specific growth strategies for TikTok's ad solutions
Domain
Digital advertising, media, and technology
Deliverable
product features
Required skills
Go-to-market strategy, vertical market expertise, data-to-insight translation, stakeholder influence, sales enablement, product adoption management, strategic prioritization
Preferred skills
Travel & Entertainment industry knowledge, performance marketing expertise
Technologies
TikTok advertising platform
Responsibilities
Own go-to-market strategy and adoption for TikTok's advertising solutions; Design and execute in-market activations to accelerate product adoption; Partner with Sales to understand client pain points and translate them into scalable recommendations; Develop and drive a sales education strategy; Turn data and market signals into actionable insights to unlock growth opportunities
Seniority
Mid-Senior, hands-on IC
