平台活动策略运营-TikTok Shop
Core
Design and execute large-scale promotional strategies for TikTok Shop, managing product pools, pricing mechanisms, and subsidy budgets to maximize GMV growth during major sales events.
Role type
Senior platform strategy operations manager (e-commerce)
Builds
Annual promotion calendars, differentiated pricing and subsidy strategies, and resource allocation plans for major sales events.
Domain
E-commerce / Retail / Consumer goods
Required skills
Commercial analysis, pricing strategy, budget management, data analysis, project management, cross-functional collaboration, structured thinking
Preferred skills
Experience in platform business, deep understanding of promotion mechanics (product, price, subsidy), English fluency
Technologies
N/A
Responsibilities
Build product pools and segmentation for major sales; design pricing and discount mechanisms; plan subsidy budgets and ROI; define annual promotion calendars; decompose GMV and budget targets; monitor metrics and iterate strategies.
Seniority
Senior, hands-on IC