商城策略运营-TikTok Shop
Core
Design and execute lifecycle strategies for merchants and products on the TikTok Shop mall, optimizing traffic distribution, pricing, and subsidies to drive GMV and user experience.
Role type
Senior Strategy Operations Manager (E-commerce Mall)
Builds
Merchant growth policies, product tiering mechanisms, pricing strategies, and subsidy programs for the TikTok Shop mall.
Domain
E-commerce / Retail / Digital Marketplace
Deliverable
product features
Required skills
Strategic planning, business analysis, merchant lifecycle management, product tiering, pricing strategy, subsidy optimization, cross-functional project management, data analysis (SQL/Excel), A/B testing, user growth tactics.
Preferred skills
Experience with shelf e-commerce, category operations, building operations systems from scratch, English fluency.
Technologies
SQL, Excel, A/B testing frameworks
Responsibilities
Develop lifecycle strategies for merchants and products; Analyze market trends and user behavior to optimize channel planning; Establish pricing and subsidy systems to improve ROI; Collaborate with category teams to standardize recruitment and operations SOPs; Partner with product and tech teams to iterate core mall functions; Build evaluation systems to analyze data and optimize strategies.