Manager Ecommerce - TikTok Shop
Core
Own the growth and performance of TikTok Shop as an emerging commerce channel, transitioning from agency management to internal operations.
Role type
Manager, Social Commerce & Ecommerce Operations
Builds
TikTok Shop revenue, GMV, conversion, and profitability for Mattel's toy and family entertainment brands.
Domain
Social Commerce / Ecommerce / Toy Industry
Required skills
eCommerce strategy, TikTok Shop operations, agency management, commercial forecasting, data analytics, creator commerce, livestream management, profitability analysis
Preferred skills
Hands-on TikTok Shop experience, marketplace operations, social commerce scaling, internal capability building
Technologies
TikTok Shop platform, analytics dashboards, social commerce tools
Responsibilities
Own TikTok Shop revenue and channel performance; manage external agency and set KPIs; execute merchandising, promotions, and creator campaigns; build internal TikTok Shop expertise and transition operations in-house; analyze traffic, conversion, and profitability metrics.
Seniority
Manager, hands-on IC with strategic oversight