Client Solutions Vertical Director, Travel & Education - New York - GBS
Core
Drive strategy, own revenue targets, and ensure flawless campaign execution for Travel & Education advertisers on TikTok's global platform.
Role type
Senior IC vertical director (enterprise ad sales)
Builds
Advertising campaigns and client partnerships for Travel & Education brands
Domain
Digital advertising, Travel & Education
Required skills
digital advertising, ad sales, brand/performance marketing, client solutions team management, talent development, scaling teams, strategic thought partnership, data analysis, campaign performance assessment, project management, stakeholder management, executive relationship building, recruitment and retention
Preferred skills
full funnel advertiser management, deep understanding of Travel & Education vertical challenges, building relationships with top marketing decision-makers, translating insights into actionable strategies, troubleshooting and escalation, managing people managers of varying experience, fostering C-Level executive relationships
Technologies
TikTok advertising platform, ad units, measurement tools, attribution systems, KPI tracking
Responsibilities
Articulate how TikTok serves Travel & Education clients; Train and empower the team as external product consultants; Partner with leadership as a strategic thought partner; Leverage data to identify trends and develop playbooks; Coach Client Solutions teams on consultative selling; Maintain expertise on TikTok features and consult on ROI; Collaborate with Product to drive innovation based on advertiser feedback
